The client wanted to promote a talk on character with a slightly edgy feel that still maintained a sense of professionalism. The speakers came from various backgrounds ranging from a rock star, a historian, an olympian, and a coach.
Be edgy while still conveying a level of professionalism
Produce a variety of unique advertising assets in a restricted time frame
Began design conversation and researched design ideas that would appeal to client
Mocked up ideas and examples
Presented ideas for approval
Made changes based on client feedback
Produced final assets