Community College of Aurora, CO came to me to create and appealing design for a mailer with a predefined form factor. They provided photos, copy, and the school colors and logos. It needed to appeal to the client and ultimately the donors being solicited.
Limited guidelines provided
No other predefined visual branding motifs
Create a mailer that appeals visually to the recipients and communicates the message effectively
Researched similar mailers for other academic institutions
Ideated and created a few mockups
Received feedback and created final version
The final piece was folded with overlapping elements. As the recipient interacts with the mailer other elements reveal themselves for a continued conversation.