Overview

Community College of Aurora, CO came to me to create and appealing design for a mailer with a predefined form factor. They provided photos, copy, and the school colors and logos. It needed to appeal to the client and ultimately the donors being solicited.

Challenge

  • Limited guidelines provided

  • No other predefined visual branding motifs

  • Create a mailer that appeals visually to the recipients and communicates the message effectively

Process

  • Researched similar mailers for other academic institutions

  • Ideated and created a few mockups

  • Received feedback and created final version

 

Exterior and first visual interaction with the piece

Secondary view with additional messaging under the main flap

Interior view

Mailer

The final piece was folded with overlapping elements. As the recipient interacts with the mailer other elements reveal themselves for a continued conversation.